Social Media: Architecture of Leisure or New Economic Frontier?

Beyond the 'Like': The Attention Economy as a Engine of Livelihood.

What began as an entertainment platform has transformed into a complex professional ecosystem. In this investigation, we assess whether social media constitutes a dopamine trap or a legitimate tool for economic democratization.

While these platforms have enabled thousands of creators to monetize their talents independently, they have also fostered a dangerous dependence on opaque algorithms. From Oirec’s perspective, human well-being within these networks hinges on algorithmic transparency: the user must not be the product, but rather the architect of their own digital presence.

Sources to link:

Harvard Business Review: The Creator Economy is in Flux

Pew Research Center: Social Media and Its Impact on Society